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Tourist souvenirs - the size of the market will be over RMB 310 billion in 2020
- Jan 18, 2018 -

In the tourism destination supply elasticity is limited, especially the routine, began to enter the mature stage of development in China's tourism industry, tourism commodity development not only for the economic role, more importantly, attract tourists shopping is an important symbol of national tourism development, tourism shopping has become an indispensable part of modern tourism activities, the resulting income has also become more important part of the operating income of tourism.


Tourist souvenirs are an important part of tourism commodities in China. They are epitome of history and culture in a country or region, reflecting the characteristics of tourist destinations, concentrating the customs and customs, and settling the memory of travel. The purchase of souvenirs is an indispensable part of the tourism activities, and tourist souvenirs have a prominent position in the tourism economy of our country.


Development and create more and better adapt to the tourist needs, has a high aesthetic value, and well crafted souvenirs, tourism can not only reflect the natural and cultural features, a good image of the active tourism commodity market, promote the development of tourism economy, shaping our tourist area also has important significance.


In recent years, China's tourism industry has made great progress and has become a new economic growth point. However, the development of tourist souvenirs is still weak, the proportion of tourist shopping income to the total income of tourism is low, and the tourism commodity industry is still in its infancy. In the developed countries, the income of tourist souvenirs accounts for more than 30% of the total tourism income, or even up to 50%. At present, the sales revenue of souvenirs in our country is far behind the developed countries.


At present, the tourist souvenir market is a big market with great potential, and its benefits to tourism are very considerable. With the continuous growth of economy and the increasing number of people traveling, tourism shopping has become an indispensable part of tourism activities. It is a good direction to develop the tourist souvenir market, whether from the point of view of the government or the point of view of the tourism business.


In the subsequent development of tourist souvenirs in the need to pay attention to the following aspects, first, the establishment of tourism souvenir Exhibition Exchange Center and R & D base, provides the exchange trading platform for tourists, attractions, designers, producers, sales and marketing, to promote all aspects of production and marketing integration; second, brand management Road, manufacturers of tourist souvenirs the strength can actively apply for the registration of trademark, brand, brand; third, attach importance to marketing, improve product visibility, improve the tourism souvenirs of the circulation channels, excellent quality, fine workmanship, distinctive tourist souvenirs, intensify propaganda, to broaden the field of circulation, so that tourists have access to more products. A better understanding of the product, approved products, to expand product sales.


The tourism industry has a great development space, the development of tourism souvenir market have a brilliant future, at present our country souvenir market size of about 70 billion, in the future as China's tourism souvenir market continues to mature and improve, more and more sophisticated, high quality, the local characteristics of souvenirs to emerge, the market scale will be further expanded. CIC Industry Research Center predicts that by 2020, China's souvenir market will be over 310 billion yuan, and the compound growth rate will be about 35% in the next five years.


Chart 2016 - 2020 tourism souvenir market forecast